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He Ra added it Oct 23, There are no discussion topics on this book yet. About Bill Friedman. Bill Friedman. He is author of the groundbreaking research work Designing Casinos to Dominate the Competition published by the University of Nevada Reno.
He is author of the seminal book for succeeding in the casino business Casino Management. Friedman is president of the Friedman Management Group, which specializes in solving casino marketing, design, and operations problems.
Books by Bill Friedman. Jun 06, Mijael Feldman rated it it was amazing. It's a perfect guide to understand how to make people addicted, hopefully in your case for a good purpose.
Sounds like the same methods Facebook, instagram, Netflix and other social networks are using to keep us hooked.
The author is sometimes repetitive in her examples, which makes the boom a little boring at times. Jul 29, Jim rated it really liked it. After reading this book it strikes me that many of the techniques used in Las Vegas machine gaming are so deceptive they should be illegal--virtual reel mapping, losses disguised as wins, and overproduction of "near misses" Vegas permits 6X what would occur by chance in a fair game all give players deceptively false information about their chances.
Oct 28, Joseph rated it liked it. A bit too long I read it as a part of a research project. I found what i needed but after part one and two i lost interest in gambling and it got too caught up with anecdotes.
Oct 18, Tong rated it liked it. Very good information, but with too many words May 08, Ietrio rated it did not like it Shelves: junk.
A more sincere title would have been "Superstition by mediocre writing style. May 04, Daniel Potts rated it it was amazing Shelves: sociology , non-fiction , theory , anthropology , psychology , imperialism , technology , architecture , capitalism.
Insanely good. Observant, concise, erudite, and well organised. An extraordinary analysis of the nightmarish confluence of technology, capitalism, and addiction.
May 05, Aldo Biagini rated it liked it. Good book that elaborates well on the many different facets involved in machine gambling and addiction.
Sometimes it gets a little repetitive, though. Overall, it's worth it. Aug 12, Kevin Whitaker rated it liked it Shelves: behavior.
Fun topic to read about, and some nice nuggets, but quite long given the subject and seemed pretty dated at this point -- would love to read an update.
Three things I learned: 1. Casino design tips: Lighting should be stead Fun topic to read about, and some nice nuggets, but quite long given the subject and seemed pretty dated at this point -- would love to read an update.
Casino design tips: Lighting should be steady and indirect; sound should not reverberate; keep visibility limited so people focus on the games nearby; use curves rather than corners to keep people moving subconsciously these are for tourist casinos; local casinos should be standardized and simple because they cater to repeat customers 3.
Lower-denomination, faster-pace-of-play games are gaining share to increase the number of "wins" a player receives even as they lose in aggregate Dec 14, Arash rated it it was amazing Shelves: habits-willpower , propaganda-manipulation.
A must read for anyone interested in users and designers of addictive systems. Jan 18, DJ Williams rated it liked it Shelves: nonfiction , behavioral.
This is a great great book. Highly recommend. Oct 11, Jonathan rated it it was amazing Shelves: favorites , Nov 13, Pete Welter rated it really liked it.
This book looks that phenomenon of machine gambling and the addiction that can form to this type of gambling. The gambling industry frames the addiction discussion entirely in terms of the users of its machines.
Addiction or gambling to excess is an internal problem with the person using the machine, either because they are genetically predisposed towards addictive behaviors, or because they are undisciplined and irrational.
What Schill demonstrates here though, is that the machine designers and This book looks that phenomenon of machine gambling and the addiction that can form to this type of gambling.
What Schill demonstrates here though, is that the machine designers and casinos spend huge amounts of time and money on figuring out exactly how to create environments and machines that are entirely focused on pushing human impulses at a deep level, and to fool rational thinking when it does arise.
At the same time, player tracking by casinos has never been more finely grained, so casinos have detailed information on players, both on an individual and aggregate basis.
It's this asymmetry that makes the battle between player and casino so lopsided. So, is it the machine, or is the individual?
The answer for many of us comes down our personal philosophies, but the argument made here is that it is both, Schull gives a deep enough background and references enough research that if you are interested you can reasonably form your own opinion given the data.
For a rather academic topic, she writes in a pretty readable style, peppering the discussion with examples and people she ran across during her years of research on the topic.
Yes, many of the people who are hard-core gambling addicts presented in this book have personalities and backgrounds that lend themselves to addiction.
But there are just as many examples of the actions, large and small, that casinos and machine designers use to push the buttons of human cognition and emotion to make the machines hard to resist.
If you're not into gambling, why should you care about such a topic? Machine gambling is very much a microcosm of much of the advertising and marketing that drives our economy these days.
We are bombarded with messages about products and services and why we need them, and those items are designed and redesigned to fit what we want or desire.
Is it entirely up to us to ignore them? Or should we be saved from ourselves by regulations or laws? Is it right to allow advertisers to use any psychological trick in the book or technical edge to get us to buy something?
Should we be strong enough to resist? If you are interested in deeper knowledge of how machines are designed and created, the psychology behind casinon environments, or the topic of gambling addiction, this book comes highly recommended.
It's complete, detailed, and for this kind of book, a relatively entertaining read. Mar 27, Erhardt Graeff rated it really liked it.
This is an amazing work of anthropology. The amount and quality of research poured into the author's study of machine gambling makes for a convincing account of how the casino and gambling machine industries continue to refine and perfect slot machines, video poker machines, and other electronic gambling devices in order to keep gamblers in their stools and feeding money into the machine.
The odds are stacked against the average gambler in many ways beyond simply the random number generators pow This is an amazing work of anthropology.
The odds are stacked against the average gambler in many ways beyond simply the random number generators powering the spins of reels and deals of cards.
Not only does the author give us this view into the industry through technical and anecdotal details, but also offers an overview of local, national, and multi-national regulatory frameworks governing the industry: their complexity and ultimately their limitations.
The discussion of lobbying activities by the industry to focus the point of responsibility for gambling on the individual using arguments from neo-liberalism and funding research to build up analysis about problem gambler's individual psychology and predisposition rather than the role of the machines was fascinating.
The larger takeaway from the field of science, technology, and society is the revelations around how problem gambling is a co-construction between the machines and their human users.
The author offers heartbreaking accounts of gamblers who can't stop gambling, who have structured their lives around the practice, and hurt themselves and their families in the process.
We readers see what it means to be truly addicted to something. The effect is a deeply humanizing account of gambling addicts. One advisory for potential readers: this is a piece of rigorous academic scholarship, whose audience may include lay readers and policymakers, but is definitely meant for other anthropologists and science, technology, and society scholars.
There are many references to philosophers and sociologists like Erving Goffman, Gilles Deleuze, Bruno Latour, and others. This makes the book a very dense read.
I appreciate the situation of the work in the academic literature but it definitely raises barriers to a broader audience.
That said, the author does an excellent job of constructing a road map through the work and helping readers keep track of where they are in her argument and where threads are coming together, which really helps the accessibility.
Overall, I highly recommend Addiction by Design. View 1 comment. May 06, Jeff rated it liked it. Data comes from a huge range of sources and presented in a balanced fashion.
The consequences of pokies are pretty obvious even to those who are affected by them but unable to stop and this book details this but balances it with the recognition that people make these decisions themselves.
The consequences of free choice and the market are discussed at length and this dynamic was the most fascinat really enjoyed this book, really informative and didn't present the detail in a judgmental fashion.
The consequences of free choice and the market are discussed at length and this dynamic was the most fascinating part of the discussion thread that the book generates.
How much and how can you protect people from themselves. As with most addictions the tools that hurt the most vulnerable are chosen by the "victims" themselves but not all vulnerable people choose to gamble in this fashion To its credit the author recognizes that even the "seat belts" that the gaming industry propose have to be self regulating or gamblers reject them outright.
This is further exploration of the doctrine of free choice and a market that provides choices: good and bad for people.
This is a very balanced book that with the overarching themes of the free market dynamic verses the harm these choices can create.
Apr 10, Steven rated it liked it Shelves: big-people-books. Addiction by Design takes a deep dive into why slot machines hold such a tight grip over users.
And tightly they do grip! The book begins with an account of a casino patron slumping over and having a heart attack.
Fortunately, a quick intervention by the staff using an AED saves the patron's life. But, next to the victim, and throughout the frantic event, sits another patron, mechanically playing away at a slot machine, never moving out of the way or even flinching as the life of another hangs Addiction by Design takes a deep dive into why slot machines hold such a tight grip over users.
But, next to the victim, and throughout the frantic event, sits another patron, mechanically playing away at a slot machine, never moving out of the way or even flinching as the life of another hangs in the balance.
In other accounts, players deplete their checking account, then their savings account, and finally max out their credit cards, all just to keep putting coins in a machine and watching to see what cards turn up.
The answer is in the title. Slot machines are so addictive because they are designed to be addictive.
The author gathers evidence from a wide variety of sources: current players, former players, casino designers, game designers, casino managers, addiction therapists, and technical reports.
She paints a startling picture: every detail, from the odor of the casino to the dynamic and subtle response of the game to the player, is focused on getting a human being into a trance-like state called"the zone" and playing "to extinction.
Dec 24, Laura rated it it was amazing. This is a fantastic book, extremely well-written with a deft writerly craft that incorporates interview and scholarly support for the argument in a way that makes reading effortless.
The primary theme is that it is wrong-headed to try to locate 'addiction' at some specific locus in the system of users, designers, casino owners, and technologies that are all required to make video gambling happen the way it does.
Reducing the causal argument to something like brain chemistry, profit-seeking owner This is a fantastic book, extremely well-written with a deft writerly craft that incorporates interview and scholarly support for the argument in a way that makes reading effortless.
Reducing the causal argument to something like brain chemistry, profit-seeking owners, or washed up women with empty lives and no will power are all hopelessly simplified explanations that - if adopted - risk looking into the multiply situated reality that makes video gaming so appealing.
It also made me start to see compulsive behavior in other places which should help convince you that you ought to read this book even if video poker is the farthest thing from your mind.
The book is about video gaming but it is about far more than that, too. Dec 15, Sue rated it really liked it Shelves: culture , psychology.
The content of this book is fascinating. I don't know how many times I said, "Wow! While slot machine players may get started because they're looking for the wins, the addicted players are looking for the "zone" -- that mental space where nothing else exists.
Wins are not celebrated; wins just allow one to stay in the zone longer. At The content of this book is fascinating. At times it felt like I was reading a trade book written for a general audience.
At other times I'm pretty sure I was reading her dissertation; Foucault, Marx, and Freud all make an appearance. I confess that I skimmed those sections in the latter chapters of the book.
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